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starbucks app : MoMa Trends: Mobile Payments

Blog: MoMa Trends: Mobile Payments

Archivo de Tags: starbucks app

Apple Pay and Orange Cash, a promising alliance

In my previous post Mobile Payments: Too many players on the field, I spoke about the need for high tech companies, carriers, payment networks and cards issuers to work together towards some common goals within an integrated framework in order improve the rate of consumer adoption. Well, it looks like...

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8 julio, 2016 8:53 am
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What Starbucks can teach tech giants about mobile payments

Apple, Google and Samsung are indisputably mighty technology giants, but with all the power they hold, none of them has so far succeeded in persuading American mass consumers to use their smartphones to pay for merchandise. Instead, the only U.S. company that has cracked mobile payments is Starbucks, who claims...

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4 julio, 2016 9:35 am
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Mobile Payments – Tried and Tested Examples

In my previous post I covered all types of mobile payments and highlighted their main advantages and disadvantages. In this new post I will provide real examples of companies using mobile payments so you are able to get a feel for these payment methods. Ready? Premium SMS based transactional payments...

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11 abril, 2016 9:35 pm
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Micro-Moments and Mobile Payments

  In April last year Google shared their research about micro-moments, new consumer behavior for marketers to learn and master. But what exactly are these micro-moments? Currently we have countless mobile interactions, like whatsapping a friend, writing a quick work email while commuting home, or posting our latest holiday photos...

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30 marzo, 2016 9:36 am
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Autor
Ainara Gonzalez Abaitua
Master in Digital Marketing
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