Economía Digital | Digital Business Marketing School
|
Recordar contraseña Introduce tu E-Mail y te enviaremos a tu dirección de correo electrónico tu contraseña de acceso.
orange cash : MoMa Trends: Mobile Payments

Blog: MoMa Trends: Mobile Payments

Archivo de Tags: orange cash

Mobile Payments and Market Strategies

So far we’ve analysed examples of tried and tested mobile payment solutions. But what if a player is considering the launch of a new m-payment solution? What strategic and marketing approach should be taken? Well, first of all it should take into account the following insights: - One of the...

Seguir leyendo

22 julio, 2016 10:40 am
0
Comentarios

Apple Pay and Orange Cash, a promising alliance

In my previous post Mobile Payments: Too many players on the field, I spoke about the need for high tech companies, carriers, payment networks and cards issuers to work together towards some common goals within an integrated framework in order improve the rate of consumer adoption. Well, it looks like...

Seguir leyendo

8 julio, 2016 8:53 am
0
Comentarios
Autor
Ainara Gonzalez Abaitua
Master in Digital Marketing
Top 5 de este blog
Etiquetas de este blog