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orange cash : MoMa Trends: Mobile Payments

Blog: MoMa Trends: Mobile Payments

Archivo de Tags: orange cash

Mobile Payments and Market Strategies

So far we’ve analysed examples of tried and tested mobile payment solutions. But what if a player is considering the launch of a new m-payment solution? What strategic and marketing approach should be taken? Well, first of all it should take into account the following insights: - One of the...

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22 julio, 2016 10:40 am

Apple Pay and Orange Cash, a promising alliance

In my previous post Mobile Payments: Too many players on the field, I spoke about the need for high tech companies, carriers, payment networks and cards issuers to work together towards some common goals within an integrated framework in order improve the rate of consumer adoption. Well, it looks like...

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8 julio, 2016 8:53 am
Ainara Gonzalez Abaitua
Master in Digital Marketing
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