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mobile payments : MoMa Trends: Mobile Payments

Blog: MoMa Trends: Mobile Payments

Archivo de Tags: mobile payments

Mobile Wallets And The Threat of Disintermediation

It took computer company Apple only five years to become America’s largest music retailer, and just seven to become the world’s largest. In just 18 months, the launch of the Google Maps App wiped out 85% of the market capitalization of the GPS industry. There are more Uber cars active...

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27 julio, 2016 6:17 pm
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Mobile Payments and Market Strategies

So far we’ve analysed examples of tried and tested mobile payment solutions. But what if a player is considering the launch of a new m-payment solution? What strategic and marketing approach should be taken? Well, first of all it should take into account the following insights: - One of the...

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22 julio, 2016 10:40 am
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Apple Pay Web and the Increasing Competition

In my previous posts I’ve spoken about users struggling to form habits around mobile wallets. According to a recent survey on consumer behaviour on the U.S. mobile payments published last February, 20 percent of iPhone 6 owners reported using Apple Pay at least once last December, down from 22 percent last...

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18 julio, 2016 9:23 am
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Mobile Payments Security and Fraud Prevention

The popularity of banking and m-commerce on smartphones, merchant adoption of mPOS devices, the growth of in-app payments, and the emergence of mobile wallets and NFC-based point-of- sale payment services such as Apple Pay mean ensuring the security of mobile transactions and the privacy of customers’ data is critical. And...

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12 julio, 2016 5:42 am
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Apple Pay and Orange Cash, a promising alliance

In my previous post Mobile Payments: Too many players on the field, I spoke about the need for high tech companies, carriers, payment networks and cards issuers to work together towards some common goals within an integrated framework in order improve the rate of consumer adoption. Well, it looks like...

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8 julio, 2016 8:53 am
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What Starbucks can teach tech giants about mobile payments

Apple, Google and Samsung are indisputably mighty technology giants, but with all the power they hold, none of them has so far succeeded in persuading American mass consumers to use their smartphones to pay for merchandise. Instead, the only U.S. company that has cracked mobile payments is Starbucks, who claims...

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4 julio, 2016 9:35 am
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Mobile Payments: too many players on the field

The last couple of years have brought lots of change and expectation into the mobile payments sector. ApplePay, AndroidPay and SamsungPay mobile wallets were released to the general public, often with too much pomp, a big marketing push by payment networks and mass media coverage. However, it still appears that...

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30 junio, 2016 2:42 pm
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Samsung Pay is Now Available in Spain, Everything You Need to Know

On the 2nd of June, Samsung Pay was officially launched in Spain, bringing the mobile wallet into its first European country. Samsung Pay is also the first mobile payment service of its kind to be launched in Spain, giving it a head start in the market over Apple Pay and...

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20 junio, 2016 11:40 am
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WePay, Platforms and Mobile Solutions

Over the past few years, the sharing economy has gone from something that a few tech-savvy idealists were excited about to a fundamental part of our everyday lives. And although the idea behind the sharing economy or the peer economy isn’t new – Napster and eBay were built on its...

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8 junio, 2016 8:30 am
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Autor
Ainara Gonzalez Abaitua
Master in Digital Marketing
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