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google wallet : MoMa Trends: Mobile Payments

Blog: MoMa Trends: Mobile Payments

Archivo de Tags: google wallet

What you Need to Know about Apple Pay, Android Pay and Samsung Pay

Contactless payments are taking off, with Apple, Google and Samsung all offering services of their own. After Apple Pay was introduced in late 2014 in the US, the service started to get traction in 2015. Towards the end of the year, two other big names arrived to the space: Google...

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21 abril, 2016 8:02 am

Mobile Payments – Tried and Tested Examples

In my previous post I covered all types of mobile payments and highlighted their main advantages and disadvantages. In this new post I will provide real examples of companies using mobile payments so you are able to get a feel for these payment methods. Ready? Premium SMS based transactional payments...

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11 abril, 2016 9:35 pm

Types of Mobile Payments

Let’s start from the beginning! Before we proceed to analyse the best mobile payment practices of the market, I’d like to do an introduction to the different types of mPayments with its corresponding uses and advantages. And you’ll have to forgive me because the post came out so long! I...

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Micro-Moments and Mobile Payments

  In April last year Google shared their research about micro-moments, new consumer behavior for marketers to learn and master. But what exactly are these micro-moments? Currently we have countless mobile interactions, like whatsapping a friend, writing a quick work email while commuting home, or posting our latest holiday photos...

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30 marzo, 2016 9:36 am
Ainara Gonzalez Abaitua
Master in Digital Marketing
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