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apple pay : MoMa Trends: Mobile Payments

Blog: MoMa Trends: Mobile Payments

Archivo de Tags: apple pay

Mobile Wallets And The Threat of Disintermediation

It took computer company Apple only five years to become America’s largest music retailer, and just seven to become the world’s largest. In just 18 months, the launch of the Google Maps App wiped out 85% of the market capitalization of the GPS industry. There are more Uber cars active...

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27 julio, 2016 6:17 pm
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Mobile Payments and Market Strategies

So far we’ve analysed examples of tried and tested mobile payment solutions. But what if a player is considering the launch of a new m-payment solution? What strategic and marketing approach should be taken? Well, first of all it should take into account the following insights: - One of the...

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22 julio, 2016 10:40 am
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Apple Pay Web and the Increasing Competition

In my previous posts I’ve spoken about users struggling to form habits around mobile wallets. According to a recent survey on consumer behaviour on the U.S. mobile payments published last February, 20 percent of iPhone 6 owners reported using Apple Pay at least once last December, down from 22 percent last...

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18 julio, 2016 9:23 am
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Mobile Payments Security and Fraud Prevention

The popularity of banking and m-commerce on smartphones, merchant adoption of mPOS devices, the growth of in-app payments, and the emergence of mobile wallets and NFC-based point-of- sale payment services such as Apple Pay mean ensuring the security of mobile transactions and the privacy of customers’ data is critical. And...

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12 julio, 2016 5:42 am
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Apple Pay and Orange Cash, a promising alliance

In my previous post Mobile Payments: Too many players on the field, I spoke about the need for high tech companies, carriers, payment networks and cards issuers to work together towards some common goals within an integrated framework in order improve the rate of consumer adoption. Well, it looks like...

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8 julio, 2016 8:53 am
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What Starbucks can teach tech giants about mobile payments

Apple, Google and Samsung are indisputably mighty technology giants, but with all the power they hold, none of them has so far succeeded in persuading American mass consumers to use their smartphones to pay for merchandise. Instead, the only U.S. company that has cracked mobile payments is Starbucks, who claims...

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4 julio, 2016 9:35 am
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Mobile Payments: too many players on the field

The last couple of years have brought lots of change and expectation into the mobile payments sector. ApplePay, AndroidPay and SamsungPay mobile wallets were released to the general public, often with too much pomp, a big marketing push by payment networks and mass media coverage. However, it still appears that...

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30 junio, 2016 2:42 pm
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When will Apple Pay, Samsung Pay and Android Pay hit Spain?

Mobile payment platforms seem to be the future, although in the United States these are already the present. When will the main and long-announced mobile payments platforms reach Spain? Samsung Pay Customers of CaixaBank will be the first in the country to be able to use Samsung Pay, announced for...

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25 abril, 2016 11:11 am
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What you Need to Know about Apple Pay, Android Pay and Samsung Pay

Contactless payments are taking off, with Apple, Google and Samsung all offering services of their own. After Apple Pay was introduced in late 2014 in the US, the service started to get traction in 2015. Towards the end of the year, two other big names arrived to the space: Google...

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21 abril, 2016 8:02 am
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Autor
Ainara Gonzalez Abaitua
Master in Digital Marketing
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